Privacy Policy

Introduction

Fertility Ready ("we," "our," or "us") operates a B2B fertility education game platform at fertilityreadygame.com. This Privacy Policy explains how we collect, use, share, and protect your personal information when you interact with our platform, including any white-labeled versions hosted by our partner clinics and organizations.

By using Fertility Ready, you agree to the practices described in this policy. If you do not agree, please discontinue use of the platform.

Information We Collect

Information You Provide

• Contact information: name, email address, and phone number, collected through lead-capture forms on behalf of our partner organizations
• Account or form data: any additional fields configured by the partner organization using our platform

Information Collected Automatically

• Game completion data: scores, progress, and responses within the fertility education game
• Analytics events: page views, button clicks, session duration, and interaction patterns used to improve the experience
• Device and browser info: browser type, operating system, screen resolution, and language preference
• Network data: IP address and approximate geographic location

How We Use Your Information

We use the information we collect for the following purposes:

• To deliver and operate the fertility education game experience
• To share lead-capture data with the partner clinic or organization that deployed your instance of the game
• To track game completion and generate aggregate analytics for our partners
• To improve, troubleshoot, and optimize our platform
• To communicate with you if you reach out to us directly
• To comply with legal obligations

Third-Party Services

We rely on a limited number of trusted third-party services to operate our platform:

• Supabase — cloud database and authentication infrastructure where user data is stored securely
• Google (Sheets API) — used for legacy data pipelines during migration; access is restricted to authorized service accounts
• Cloudflare — hosting, CDN, and DDoS protection for the platform

We do not sell your personal information to third parties. Lead-capture data is shared only with the specific partner organization that deployed the game you interacted with.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, or as required by law. Specifically:

• Lead-capture data (name, email, phone) is retained for up to 24 months after collection, unless the partner organization requests earlier deletion
• Game completion and analytics data is retained in aggregate form indefinitely for platform improvement
• Raw analytics events are retained for up to 12 months, then anonymized or deleted

You may request deletion of your data at any time by contacting us at the email below.

Data Security

We implement reasonable technical and organizational measures to protect your data, including:

• Encrypted data transmission (HTTPS/TLS) across all endpoints
• Row-level security policies on our database
• Access controls limiting data exposure to authorized personnel and partner organizations
• Regular review of third-party service security practices

While we take data security seriously, no method of transmission or storage is 100% secure. We cannot guarantee absolute security of your information.

Your Rights Under GDPR (EEA/UK Users)

If you are located in the European Economic Area or the United Kingdom, you have the following rights under the General Data Protection Regulation:

• Access — request a copy of the personal data we hold about you
• Rectification — request correction of inaccurate or incomplete data
• Erasure — request deletion of your personal data ("right to be forgotten")
• Restriction — request that we limit processing of your data
• Portability — request your data in a structured, machine-readable format
• Objection — object to processing based on legitimate interests
• Withdraw consent — where processing is based on consent, you may withdraw it at any time

To exercise any of these rights, contact us at hello@fertilityreadygame.com. We will respond within 30 days.

Your Rights Under CCPA (California Residents)

If you are a California resident, the California Consumer Privacy Act grants you the following rights:

• Right to know — request details about the categories and specific pieces of personal information we have collected
• Right to delete — request deletion of your personal information
• Right to opt out of sale — we do not sell personal information, so this right is automatically satisfied
• Right to non-discrimination — we will not treat you differently for exercising your privacy rights

To submit a request, email hello@fertilityreadygame.com with the subject line "CCPA Request." We will verify your identity and respond within 45 days.

Children's Privacy

Fertility Ready is not directed at children under the age of 13 (or 16 in the EEA). We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us immediately and we will take steps to delete that information.

Cookies and Tracking

Our platform may use essential cookies and local storage to maintain session state and remember game progress. We use analytics events (not third-party tracking cookies) to understand how users interact with the game. We do not serve advertising or use ad-tracking technologies.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Effective Date" at the top of this page. For material changes, we will make reasonable efforts to notify affected users or partner organizations. Continued use of the platform after changes constitutes acceptance of the updated policy.